Through my job as a UX Designer, I have experienced that, we create the best designs, when we collaborate with the project team by using prototypes. The prototype functions is a preliminary version of the digital product, we are designing. It is used to develop, demonstrate and experiment with ideas…

Prototyping is a crucial step in the UX design process. And, like anything in UX, there are countless tools out there to help you get the job done. If you’re spoiled for choice and struggling to narrow it down, this guide is for you. We’ve compiled the 9 best UI…

Prototyping is one of the most critical steps in the design process, yet prototypes still confuse some designers and project teams. A common misconception is that some designers refer to mockups as prototypes — which can confuse those who know otherwise! Prototypes are also not a series of sketches or…

Some logistical headaches are inevitable. Many can be relieved with a well-structured, well-written, research plan. Here’s a go-to reference for crafting one effectively. When we think about what we love about our work — what excites us, what inspires us, what triggers the next big “a-ha” moment — we rarely…

Too often, remote user research is considered “settle for it” research. It’s research when the team lacks the budget to travel, the time to be in the field, or the resources to bring users into the lab. And while it’s not wrong to equate remote research with those advantages (it…

A target audience analysis is something every business owner needs to know, understand, do, revisit, and review. Why? Because your customers (or prospect) are the beating heart of almost every organization. Markets shift, and consumer behaviors change fast: which is why companies need to perform regular target audience analysis. What is target audience analysis? A…

Adding methods to your study also adds richness to your findings, expediency to your workflow, and opportunities to collaborate. Think about the most rewarding projects you’ve run as a researcher. (Or, the projects you hope you’ll run, and are confident will be rewarding). You probably weren’t searching for minor website…

For consumers choosing between products in a competitive marketplace, perception really is everything. Especially in the way it determines how would-be customers rank user experience. Admit it. How often do you find yourself developing opinions (for better or worse) about brands based on whether the website loads quickly or if…

Do you have a solid understanding of how users interact with your product? What about how they feel while using it — or whether it’s everything they hoped for when they passed that pivotal point of purchase? A lot transpires after that glittering moment when a potential buyer makes a…